New Client Checklist Please take a few minutes to respond to the following questions. Company structure? Parent Subsidiary Limited Contact name Office address Telephone number Fax number E-mail address History of company Products/Services Markets (any research reports) Short, medium and long term objectives? What is your company’s USP? Which factors drive your market? What constrains your business aims? Who are your main competitors? PR opportunities? New products/services New premises/VIP visits External approvals and commercial success Problem solving capabilities Sign posting change in company direction Exhibition support Sponsorship Anniversaries/milestones Surveys Charity/community links Special events Awards Current and planned forms of communication? Public relations Advertising Direct mail Exhibitions Incentives Personal selling Internet Other What are the primary PR objectives? How can we best assess their achievements? Which services do you require from Loshire? Is there a set budget? When are proposals required for? How many other PR companies have been invited to submit proposals?